Developing solid financial projections is not an easy task for an entrepreneur. Doing so requires us to think really thoroughly about our business. We have to think about who our customers are, how we’re going to reach them, how many and which flavor products we can sell to them, how much advertising spend we need, how many sales and marketing resources will we bring aboard, etc. This is hardly the entire list, which can be overwhelming!
But that’s not all. It’s not as simple as running through a list of questions and providing answers. All your “answers” have to link together. For example, a huge sales team can be constrained by tiny advertising budgets that don’t generate enough leads. Conversely, a tiny sales team could be overwhelmed by response to advertising.
Read More »